Joe Chesbro

Artistic Director
Joe Chesbro has always been an artist. It was in 1998 that he realized that hair is just another medium to create art. In 2000 Joe auditioned for Redken 5th Avenue in NYC and became a design “hair cutting” educator where he still shares inspiration and education with thousands of stylists from around the world.  

 

Joe’s career with Redken has afforded him many opportunities including tours with Allure magazine, Rochester Magazine, and Insider Magazine where he was featured as a trend spotter. He has worked as a stylist and image consultant on movie sets, styled hair for Rochester’s Fashion Week, and attended numerous international trainings including The Redken Symposium in Las Vegas.

 

As Platinum Salon’s Artistic Director, Joe is continuing his desire to educate and inspire. It has always been his belief that his growth as a stylist is accelerated by pushing himself to help others develop their own skills. It has also been his philosophy that in order to be a great educator, he must be a great stylist to his clients first.

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Megan McVeigh

Hair Artist
Megan’s knowledge of hairdressing is extensive. Always needing to know the “why” behind all that she puts forth, she devours information to find her answers. This knowledge is apparent in her work behind the chair. Her execution is flawless and her results always on point. Her youthful perspective brings a fresh energy to the Platinum Team. Book with her in advance as she is becoming one of our most sought after talents.

 

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Anne Chesbro

Hair Artist

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Amanda Fox

Hair & Makeup Artist
From early on, our newest artist Amanda has always been very artistically inclined and quick to excel at new teachings. She found that concentrating on art throughout most of her education helped her develop her unique and personal expression, which contributes to her wonderful personality and confidence behind the chair here at PLATINUM.

 

After a short stint at college, where she majored in Graphic Design with a Fine Art concentration, Amanda realized that the traditional college path was just not for her. After careful consideration, she decided to take her artistic ability and express it through the mediums of hair and makeup. It was then that she realized her true passion for the industry, and made it her goal to experience everything she could in order to be well rounded in all areas.

 

Amanda completed her training at Continental School of Beauty, and she left the program with incredibly high regards from all of her instructors. While completing her training at Continental, Amanda also found her new home here with us and quickly settled into the role of Salon Coordinator, eager to soak up all of the knowledge her new teammates had to share. Now that Amanda has graduated and become a licensed stylist, her natural talent and innate eye for detail are guaranteed to take her career to great places, so book with her now before she fills up!

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Gabriella Cutrara

Hair Artist
Gabriella comes to Platinum with eleven years of experience in the beauty industry.  Gabriella was inspired to be a stylist by one of the owners Joe and his wife Anne when they spoke at Gabriella’s school as Redken Platform Artists and lit a fire in her that sparked her career.

 

She found that her strength was in finding each person’s individual style and using her abilities to create a look for them that accentuates all of their best features.  Gabriella finds beauty in the world around her through vivid colors and bold shapes that she brings to the salon as an inspiration to create her guests vision.  Her love of hair brought her to places such as being an educator for Tigi and through the advanced education training with Aveda.

 

Gabriella loves the challenge of new color and reinventing a color for clients. When she is not kicking ass behind the chair, she loves to travel and experience the worlds many cultures and see all of the beautiful people in them. Gabriella is in high demand so set up your appointment now to secure your spot with her!

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Teriann Bassett

Hair Artist
Teriann has the beauty industry in her DNA.  After her career accounting with John Deere left her uninspired, Teriann decided to follow her father into hairdressing.  Twelve years ago Teriann joined the creative world of hairdressing knowing that she belonged here all along.

 

She is inspired by simple styles that are classic and beautiful.  Having curly hair herself makes her an expert in coloring, cutting and styling curly hair.  Teriann also has an eye for special occasion up-styles.  She finds the challenge of taking a picture of a style and making it come to life for a bride or special event personally rewarding. With her desire to understand everything that life brings her way, she found herself at the Zen Center and discovered meditation. Finding her center opened up new ways to for her to connect with her guests on another level.

 

She found that her understanding of a person’s inner beauty unlocked her ability to deliver a service that transforms them to their fullest potential. Schedule an appointment with Teriann and you will not be disappointed!

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Colleen Lefave

Director of Operations
Colleen has been in the beauty industry for over fifteen years and one of the owners at Platinum Salon.  She has been involved in many different roles within the beauty industry.  She started as an estethician in a spa and became a makeup artist. This took her all over the country as a platform artist for Trucco cosmetics.  She then had the opportunity to become a salon development manager for Wella and most currently a Salon Development Manager for Redken 5th Ave.  This role brought her to the top salons all over the northeast helping them grow their business.

 

Colleen helped Loreal USA and Redken 5th Avenue create programs that helped the company grow its business and educate its customers.  This innovative thinking helped her win an award at Loreal for Best Innovative Program in 2011. After seeing how she was able to create success for hundreds of salons the next step in her life seemed obvious. To take what she knows of the industry and create salons that are game changers in how the guest experience is approached.

 

Platinum Salon is just that and is just the beginning of what is to come! Colleen is one to watch, so follow us on social media and she will guide you in how best to set up your Platinum Experience.